What is the average Amazon FBA fee percentage?

Most categories carry a 15% referral fee plus a per-unit FBA fulfillment fee starting around $3.22 for small standard items.

What is a good profit margin for Amazon FBA?

Most FBA sellers target a minimum 25% to 30% net profit margin after product cost, shipping, and PPC ads.

2026 Fee Rates Updated

Estimate Amazon 15% referral fees, FBA fulfillment costs (~$3.22 standard), COGS, and net ROI per unit.

Marketplace / Platform

Sale Price ($)

Item Cost / COGS ($)

Shipping Charged ($)

Your Ship Cost ($)

Ad / Promo (%)

Estimated Net Profit

$0.00

Total Revenue $0.00

Platform & Processing Fees -$0.00

Ad / Promoted Fee -$0.00

Item + Shipping Cost -$0.00

Net Margin

0.0%

ROI

0.0%

Upload a CSV (`Name,Price,Cost`) to find which marketplace yields the highest profit per SKU.

Upload .CSV

Item / SKU	Price	Cost	Best Platform	Max Net Profit
Click "Load Sample CSV" or upload your product sheet.